Filmmakers and marketers alike need to be wise to walk that line carefully. The lesson learned from MAC and Me is there’s a fine line between product placement and product in-your-face-ment. A huge birthday party takes place at McDonald’s, where MAC dances around disguised in a bear suit.” Mom works at Sears, whose logo is all over the place. Coke is the drink that revives dying aliens. T.’ if it were not so full of brand-name commercials. “With its cardboard family and familiar aliens, ‘MAC and Me’ would seem like the generic version of ‘E. Caryn Jame of The New York Times wroteÂ at the time: Mac and Me‘s hyper focus on brands was not lost on viewers and reviewers when the film debuted back in 1988. That brand sponsorship ( which was promoted in the movie’s advertising) along with the title of the movie (which alludes to the Big Mac) led many to think of it as a McDonald’s movie. But the tipping point is a scene in the middle of the movie at McDonald’s with an appearance by Ronald McDonald himself. Coke, Sears and Skittles all grab the spotlightÂ at different times. memorably has Reese’s Pieces worked into the story, MAC and Me takes the products from the background of the story and places them prominently in the foreground. From a historical standpoint, the reason this movie is even a blip on the radar is because it’s an example of product placement gone too far. (which we recently named one of the 10 greatest summer movies of all time)â€”flopped at the box office and has a rare 0% fresh rating on Rotten Tomatoes. The movieâ€”a blatant attempt to rip off E.T. From a cinematic standpoint, there is nothing notable about this event. Thirty years ago this month, Steve Feke’sÂ MAC and Me landed in theaters.

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